Backcountry

The Backcountry family of brands brings together three distinct outdoor retailers: Backcountry, Competitive Cyclist, and Steep & Cheap. Each serves a unique corner of the outdoor and cycling communities. As a freelance designer, I collaborate across all three brands to develop creative assets that support their individual identities while maintaining a consistent visual presence. Projects include vehicle wraps, email campaigns, brand design, landing pages, and website hero graphics that span a range of digital, print, and marketing touchpoints.